by -Zach Coverdell
On September 3rd, 2018, a new ad campaign was unveiled by Nike, via a tweet from Colin Kaepernick, former quarterback of the San Francisco 49ers, a simple black and white photo of Colin with the text “Believe in something. Even if it means sacrificing everything.”
One cannot but recognize they did not use the phrase “stand for what you believe in.”
Despite where you personally sit on the controversy, this piece of advertising has spawned one of the greatest memes of 2018, featuring all ranges of faces, with humor tastes of all kinds. These can range anywhere from a clean, simple humor to dirty, non-politically correct, as well as just downright horrible. The utility of a black and white picture and a simple “Just do it” caption has proven quite versatile, and, for lack of better words, hilarious on a variety of spectrums.
Nike has since double-downed on their positions by placing massive advertisements in Unions Square, San Francisco, and Times Square, New York.
While the overall message of the new meme craze seems to be on the attack of Nike, and NIKE stocks have since been tumbling, this has brought a massive spotlight to the brand, with visibility in all ranges of advertising, including your smart-ass friends on Facebook. As it has been said before, “There is no such thing as bad publicity.”
Time will tell on the greatest new memes this year, but this one certainly seems to be a contender.